Articles about Black Friday

With the growth in popularity of online retailing and technological advancement, today, eCommerce customer expectations are sky-high. Over the last years, in particular, Amazon Prime and same-day delivery have fueled customers’ ‘want it now’ mentality.

One of the things that keep online shop owners awake at night is – will my website withstand the Black Friday traffic? As this is one of the most important days of the year, a downtime of even a few minutes can translate into thousands of dollars in losses.

While some customers take an amazing online shopping experience for granted, many will leave in a heartbeat if an eCommerce store gets it wrong. 

And there are a lot of things that can go wrong, unfortunately. 

Black Friday is the most important event of the year for eCommerce shops. However, it’s not a stress-free day for most online retailers. Why? Because there are many technical issues that can cause Black Friday website crashes.

Year after year, online retailers register record earnings on Black Friday and the following weekend. And we bet you want a piece (as big as possible) of those earnings too.

As the holiday season begins, Black Friday also gives the start to the annual e-commerce spike. With more and more customers choosing to do their shopping online, website bugs and conversion issues can result in missed sales opportunities or worse – customers crossing out your brand in favour of the competition.

2020 was a year like no other, and among the many things that we had to get accustomed to was the lack of offline events. If you’re a professional who likes to connect with the local community or attend conferences and learn from the best in your industry, we’re sure this was a bitter pill to swallow.